Even before graduating in 1991 with a bachelor’s degree in
computer engineering from the University of Michigan, Tony Fadell showed
an entrepreneurial knack as chief executive officer of Constructive
Instruments, a company that produced multimedia software for children.
Upon graduating, he followed a rapidly rising career trajectory in
disruptive consumer electronics. By the end of 2001, he had produced the
initial concept and design for the groundbreaking Apple iPod, and he
eventually became senior vice president of Apple's iPod Division.
Mr.
Fadell cofounded Nest Labs in 2010 and currently serves as chief
executive officer. His company devotes itself to reimagining mundane
household products, with the goal of improving efficiency through
elegant design. The Nest Learning Thermostat, for example, presents a
simple and sleek interface and intelligently adjusts itself according to
a homeowner's schedule.
Mr. Fadell is a proven innovator, and
his views on disruptive technology are highly sought after. In a number
of interviews and talks in recent years, he has stressed the
relationship between a disruptive technology and marketing. At the 2013
LeWeb conference, in Paris, he noted that for a disruptive technology to
be successfully pushed to market, the consumer must understand the
problem that the technology is trying to fix, and how fixing it provides
a genuine benefit. This education process should be the goal of
marketing.
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